Much like everyone else it would seem, I wasn’t particularly bothered when H&M announced they were launching a beauty range. When a company tries to branch out into too many fields, the outcome is often pretty disappointing – this launch was a complete delight.
Their colour essence eyeliners have particularly stood out for me. I picked up the shade Mighty Oak, which despite its appearance in the stock photo online, is a khaki brown tone with a hint of gold. The creamy consistency is reminiscent of the Marc Jacobs eyeliner but for a fraction of the price at just £3.99, barg.
I’ve been enjoying playing around with subtle colours other than black and brown on the eyes and this has been a perfect product to experiment with. Would you like to see a tutorial with coloured eye looks?
I got some lovely compliments on my makeup in my recent IKEA haul video, where I swept the Burberry Eye Colour Silk in Khaki Green over the lid and used the H&M liner lightly under my eyes and across my upper lash line for an intense smokey eye with a twist.
What are your thoughts on the H&M beauty range?
That's such a lovely colour! I have yet to try anything from their beauty range, but i've heard some really great things! xwww.shayholly.co.uk
Thanks Sheridan! Their makeup is really high quality, I now want to try the haircare! x
Sounds nice! Love the colour♥summerdaisy.net
It's really great Summer! You have such a pretty name! x
Looks pretty! XO-Darawww.peoniesandbees.com
It really is, you should give it a go! x
How pretty you are Kirstie! :)Simimaus
Aw thank you Simona, you're so lovely! x
Love this review! I have yet to try H&M beauty.. However I can not find them anywhere!My Fair Autumn | Instagram
It is a pain to find – the bigger stores are your best bet! Online orders from H&M are a long winded pain in the butt x
This is such a beautiful colour, I really want to try something from the H&M Beauty range as everyone seems to be raving about it and it's all so pretty! I think you've inspired me to pick something up xAmi | perksofbeingami
I couldn't recommend their makeup enough, their little face mask pods are also great! x
This colour is so nice. I also like how it shines a bit. You look cute x Jana // Life of Jana
Thank you Jana, so kind x
That is such a gorgeous eyeliner! I really need to try the H&M makeup line xx
You'll love it Gemma! Eyeshadows are Mac dupes too x
This looks so pretty, what a gorgeous colour. Thank you for sharing , I really enjoyed this post! Best wishes, Camille xo http://www.cococami.blogspot.co.uk
Thank you lovely! x
Love the color! You looks so fair!Xoxo,Love from http://www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}
It's so nice isn't it, a unique shade in my collection! x
I have to say, I have absolutely been loving H&M beauty. Their eyeshadows are so creamy and pigmented and really remind me of Mac. Loving the khaki on you hun, goes so lovely with your skin tone/colouring. Gorgeous!Ellewww.theellenextdoor.comxx
I just compared them to Mac formulas when replying comment above, great minds! Thank you Elle, you babe x