Big brands and publications often think they can throw a celebrity name to something and it will become an instant success. Once upon a time that may have been true but not anymore suckers! We’re all far too intelligent and wised up to that lil ol’ game, big wigs.
I’ve been a fan of Alexa Chung since her T4 days because, alongside being a complete beaut and making Peter Pan collars a trend back in the day (I definitely owned a black dress with a leopard print collar – soz not soz), she’s also kinda dorky in the kind of endearing way that you love your best friend for.
Last month British Vogue launched a weekly YouTube series with Alexa called ‘The Future Of Fashion’, aimed at investigating the differing aspects of the industry such as breaking into fashion, the issue of body diversity and the impact of social media.
This move was a stroke of genius from Vogue – although making an impact on the newsstands and online, many magazines seem to be struggling a little on creating interesting and relevant videos on their YouTube channels, often copying a lot of ideas from bloggers (the irony, eh?) Alexa is a household name for us 20-something females and was sure to lure us in.
Her famous charm comes through in the 10-15 minute long episodes, while still tackling tricky subjects and getting to the root of issues with her tactful interviewing technique. I really loved the six-piece series and hope Vogue pulls another cracker out the bag on their channel ASAP! I do have hopes for a follow up with Miss Chung though, as it’s labelling ‘Series 1’…
If you’ve missed out on the series, you can watch it here back to back, you lucky things! Can’t say I don’t treat ya on a Sunday, aye?
What did you think of The Future Of Fashion?